• ULURU-KATA TJUTA NATIONAL PARK , NORTHERN TERRITORY
We look forward to welcoming you to Australia Marketplace UK & Europe 2026. We are delighted to be hosting 110 buyers and 134 Australian sellers in London, from Monday, 16 November to Wednesday, 18 November 2026. To help prepare, please take a few minutes to review the following information to help make your Australia Marketplace experience seamless.
Venue
View venue, access and destination details here.
Information
Access:
The venue will provide a unique individual QR code a day prior to the event. This code will permit you access to the venue for the duration of the event. Please have your QR code ready upon arrival.
Dress code:
Event hashtag:
#AustraliaMarketplace2026
Cloakroom:
Limited storage onsite at Convene. Please leave larger luggage with your hotel concierge to avoid cluttering the space.
Program
View the latest event program here.
Registration
Registration will take place on Monday, 16 November from 3pm to 6pm in the reception area at Convene, 22 Bishopsgate. Alternatively, you can register on Tuesday, 17 November between 8am to 8.30am. Kindly wear your name badge at all events as part of the event program.
Technology and event app
Feature and details
Wi-Fi Network:
Event app download:
This is the same event app as other Tourism Australia events, including ATE. If you do not already have this on your device, search 'Tourism Australia Events' in the App Store or Google Play store. If you do not have a mobile device, you can download the web-based version of the app.
App settings note:
- Existing Users: Log out of previous events before entering code AMUKE26.
- Time Zone: The timings shown in the app will default to your device time zone. To update to event time zone, navigate to Privacy & Settings, scroll to the bottom of the screen, select ‘event time zone’ from the drop-down menu.
- Notifications: Enable push notifications for real-time onsite alerts.
Appointment schedule & Directory of Buyers
- Accessing schedules: customised schedules have been created for both buyer and seller delegates via the unique link emailed to you by Tourism Australia or through the Event App. Please promptly action appointment requests to maximise your schedule.
- Directory of Buyers: access via your appointment schedule email. Download the directory to your device prior to arrival. Printed copies will not be provided.
- Real-Time app scheduling: to ensure you always have the most current information, including any last-minute meeting requests or schedule updates during the event, we strongly encourage using the event app to view your schedule.
- No onsite printing: please refrain from printing your schedule. Onsite printing facilities will not be available.
Event information
Seller briefing & market update
Join us at Convene 22 Bishopsgate for a seller briefing on Monday, 16 November from 3.30pm to 5pm. This briefing features a selection of panel sessions exploring key trends and market insights across the UK and Europe, joined by leading distribution partners, airlines, and media.
Trade show layout
- Format: Sellers will be seated at numbered tables grouped by State or Territory. Seller tables will be clearly identified with a number and the seller organisation name. Buyers will move between seller tables for appointments.
- Timing: Appointments are 11 minutes long with a 2-minute walk time.
- Floorplan: View and download the floorplan from the ‘Downloads’ tab of the Seller login page (access password sent via email).
- Power & safety: Please fully charge your devices each morning and bring portable power banks. Keep personal belongings with you at all times.
Catering and dietary requirements
A light breakfast will be served from 8am on Tuesday and Wednesday in the networking area. Morning tea, lunch and afternoon tea will also take place in the networking area.
Dietary requirements have been catered for, please notify service staff if you have specific allergies.
Networking events
The following networking events will take place at AMUKE26.
Networking events
Monday, 16 November
Tourism Australia will be hosting sellers at a casual welcome function at The Phoenix (25 Throgmorton Street, Whitechapel, London), following the conclusion of the seller briefing.
Tuesday, 17 November
Tourism Australia will host a networking event following the conclusion of the day’s appointments at Horizon 22. The venue offers breathtaking 300-degree panoramic views of London's iconic skyline and is located within the same building at 22 Bishopsgate, London. Follow staff who will direct you to the entrance of the event.
Wednesday, 18 November
Farewell drinks and canapes will be served from 4pm on the tradeshow floor.
Code of Conduct
As you prepare for AMUKE26, please remember that all attendees agreed to our Event Code of Conduct during registration.
This policy outlines our shared commitment to maintaining a professional, respectful, and safe environment for everyone. We expect all delegates to uphold these standards throughout the event.
Thank you for your cooperation in ensuring a positive experience for all participants. If you have any questions or need to report a concern onsite, please reach out to Tourism Australia event staff immediately.
Health and safety
The health and safety of event participants and the broader community is top priority. If you are feeling unwell, experiencing symptoms of illness, or recovering from a contagious condition, please refrain from attending the event.
Accidents and emergencies
In the event of an emergency, please dial 999 and report any incidents to Benjamin Taprell on +44 7713 395 932.
To report any other incidents during Australia Marketplace UK & Europe, please notify the Tourism Australia team at the information desk or on +44 7713 395 932.
Other information
Travel, accommodation and transfers
Accommodation and transfers are not included in the participation fee. Please refer to our recommended accommodation options near Convene here. Contact your hotel directly should you require airport to hotel transfers to be arranged.
All delegates are strongly encouraged to secure comprehensive international travel insurance for the duration of their journey to cover unexpected medical expenses, as healthcare access conditions vary depending on your country of origin.
As a part of Tourism Australia's risk management policy, we kindly request that all sellers provide their travel details via the personalised link sent to you through email by Friday, 6 November 2026.
'Empowering Consumers for the Green Transition’ Directive
New requirements under the European Union's Directive on Empowering Consumers for the Green Transition require businesses to follow specific rules when marketing to EU consumers. Designed to improve the credibility of sustainability-related information to consumers, the Directive requires “green” claims to be specific and supported by robust evidence.
Green is Our Gold represents an industry-wide commitment to care for the assets and attractions that make Australia a tourism destination like no other. Across the country, tourism operators are investing in conservation, supporting local communities, partnering with Traditional Owners, reducing negative environmental impacts and creating experiences that celebrate the places visitors love. Australian tourism has many stories to tell, but these stories must be shared in a way that is responsible and accurate.
The Directive is an opportunity to further build trust with visitors and to share how tourism can care for our country.
Tourism Australia, Austrade and State and Territory Tourism Organisations have developed an Overview on the EU Directive to support the tourism industry understand and apply the Directive and continue telling sustainability stories with confidence. You can also refer to our Tourism Australia industry webinar to learn more.
Sustainability
Sustainability is a key strategic priority for Tourism Australia. We have a vital role to play in elevating the importance, and the appeal, of sustainable tourism. We see sustainability as more than a marketing pillar or a campaign. We aim to make it a consideration in every aspect of our activity as destination custodian and storyteller. Find out more about what TA is doing here.
Event sustainability at AMUKE26
- At Australia Marketplace, we are always looking at ways to make environmentally responsible choices and reduce waste. From encouraging delegates to use reusable water bottles, reducing merchandise and event waste, we are working towards building a more sustainable event into the future.
- Zero collateral policy: To deliver a sustainable event and ensure buyers do not need to carry physical items, no hard-copy collateral, brochures, table decorations, pull-up banners, gifts, or additional seller branding are permitted on seller tables.
Any questions?
If you have any questions, please contact us.