• GIBSON STEPS, VICTORIA
We look forward to welcoming you to Australia Marketplace UK & Europe 2026. We are delighted to be hosting 110 buyers and 134 Australian sellers in London, from Monday, 16 November to Wednesday, 18 November 2026. To help prepare, please take a few minutes to review the following information to help make your Australia Marketplace experience seamless.
Venue
View venue, access and destination details here.
Information
Access:
The venue will provide a unique individual QR code a day prior to the event. This code will permit you access to the venue for the duration of the event. Please have your QR code ready upon arrival.
Dress code:
Event hashtag:
#AustraliaMarketplace2026
Cloakroom:
Limited storage onsite at Convene. Please leave larger luggage with your hotel concierge to avoid cluttering the space.
Program
View the latest event program here.
Registration
Buyers who have hosted accommodation at the Apex City of London Hotel will receive their name badge upon check in on Monday, 16 November 2026.
Registrations will also take place on Tuesday 17 November from 8am in the reception area of the Convene, 22 Bishopsgate, for
buyers who did not receive their name badge at the hotel. Kindly wear your name badge at all events as part of the event program.
Accommodation
Two nights’ accommodation has been provided for buyers who requested accommodation at registration. Please check your email for confirmation of your check in and check out date and contact us if there are any issues. If you require additional nights or will be extending your stay, please contact Apex City of London Hotel directly to advise of any extensions. Additional nights will be subject to availability and at your own expense paid directly to the hotel.
Address: 1 Seething Lane, London EC3N 4AX
Email: london.reservations@apexhotels.co.uk
Contact: +44 0800 049 8000
Transport to/from the hotel is at your own expense and arrangement. All personal expenses incurred during your stay, including but not limited to, hotel meals, mini bar, laundry, and movies, are also at your own expense and payable direct to the hotel upon check out.
Technology and event app
Feature and details
Event app download:
This is the same event app as other Tourism Australia events, including ATE. If you do not already have this on your device, search 'Tourism Australia Events' in the App Store or Google Play store. If you do not have a mobile device, you can download the web-based version of the app.
App settings note:
- Existing Users: Log out of previous events before entering code AMUKE26.
- Time Zone: The timings shown in the app will default to your device time zone. To update to event time zone, navigate to Privacy & Settings, scroll to the bottom of the screen, select ‘event time zone’ from the drop-down menu.
- Notifications: Enable push notifications for real-time onsite alerts.
Appointment schedule & Directory of Sellers
- Accessing schedules: customised schedules have been created for both buyer and seller delegates via the unique link emailed to you by Tourism Australia. Please promptly action appointment requests to maximise your schedule.
- Directory of Sellers: access via your appointment schedule email. Download the directory to your device prior to arrival. Printed copies will not be provided.
- Real-time app scheduling: to ensure you always have the most current information, including any last-minute meeting requests or schedule updates during the event, we strongly encourage using the event app to view your schedule.
- No onsite printing: please refrain from printing your schedule. Onsite printing facilities will not be available.
Event information
Trade show layout
- Format: Sellers will be seated at numbered tables grouped by State or Territory. Seller tables will be clearly identified with a number and the seller organisation name. Buyers will move between seller tables for appointments.
- Timing: Appointments are 11 minutes long with a 2-minute walk time.
- Floorplan: View and download the floorplan from the ‘Downloads’ tab of the Buyer login page (access password sent via email).
- Power & safety: Please fully charge your devices each morning and bring portable power banks. Keep personal belongings with you at all times.
Catering and dietary requirements
A light breakfast will be served from 8am on Tuesday and Wednesday in the networking area. Morning tea, lunch and afternoon tea will also take place in the networking area.
Dietary requirements have been catered for, please notify service staff if you have specific allergies.
Networking events
The following networking events will take place at AMUKE26.
Networking events
Tuesday, 17 November
Tourism Australia will host a networking event following the conclusion of the day’s appointments at Horizon 22. Horizon 22 offers breathtaking 300-degree panoramic views of London's iconic skyline and is located within the same building at 22 Bishopsgate, London. Follow staff who will direct you to the entrance of the event.
Wednesday, 18 November
Farewell drinks and canapes will be served from 4pm on the tradeshow floor.
Code of Conduct
As you prepare for AMUKE26, please remember that all attendees agreed to our Event Code of Conduct during registration.
This policy outlines our shared commitment to maintaining a professional, respectful, and safe environment for everyone. We expect all delegates to uphold these standards throughout the event.
Thank you for your cooperation in ensuring a positive experience for all participants. If you have any questions or need to report a concern onsite, please reach out to Tourism Australia event staff immediately.
Health and safety
The health and safety of event participants and the broader community is top priority. If you are feeling unwell, experiencing symptoms of illness, or recovering from a contagious condition, please refrain from attending the event.
Accidents and emergencies
In the event of an emergency, please dial 999 and report any incidents to Benjamin Taprell on +44 7713 395 932.
To report any other incidents during Australia Marketplace UK & Europe, please notify the Tourism Australia team at the information desk or on +44 7713 395 932.
Other information
Insurance and travel
- All delegates are strongly encouraged to secure comprehensive international travel insurance for the duration of their journey to cover unexpected medical expenses, as healthcare access conditions vary depending on your country of origin.
- As a part of Tourism Australia's risk management policy, we kindly request that all buyers provide their travel details via the personalised link sent to you through email by Friday, 6 November 2026.
Sustainability guidelines
Sustainability is a key strategic priority for Tourism Australia. We have a vital role to play in elevating the importance, and the appeal, of sustainable tourism. We see sustainability as more than a marketing pillar or a campaign. We aim to make it a consideration in every aspect of our activity as destination custodian and storyteller. Find out more about what TA is doing here.
Event sustainability at AMUKE26
- At Australia Marketplace, we are always looking at ways to make environmentally responsible choices and reduce waste. From encouraging delegates to use reusable water bottles, reducing merchandise and event waste, we are working towards building a more sustainable event into the future.
- Zero collateral policy: To deliver a sustainable event and ensure buyers do not need to carry physical items, no hard-copy collateral, brochures, table decorations, pull-up banners, gifts, or additional seller branding are permitted on seller tables.
Any questions?
If you have any questions, please contact us.